VOL. 2 PLEASE NEVER BREAK SPAGHETTI - Honor the past while pushing forward

"Non spezzate gli spaghetti." This phrase, translated to "Don’t break the spaghetti," may seem like a simple kitchen tip, but it holds much more significance in Italian culture. It speaks to a deeper ethos—one that values tradition, attention to detail, and pride in authenticity. At Bunny, this philosophy isn’t just a culinary motto, but a guiding principle that shapes our entire brand.

Don’t Break the Spaghetti: A Philosophy of Integrity

The act of breaking spaghetti before cooking it has sparked debates for generations in Italy. To the untrained eye, it may seem like a practical solution to fit the pasta into a pot, but for many Italians, it’s a violation of an age-old tradition. In essence, it’s about preserving the integrity of something sacred, much like how Italians approach their culinary creations, art, and even fashion. At Bunny, we believe that style—like pasta—should remain whole, unbroken, and true to its roots. In a world that often prioritizes shortcuts, we stand firm in our commitment to quality, tradition, and authenticity.

Italianità and Streetwear: Where Tradition Meets Innovation

Imagine a noir film, where the city’s shadows reflect the dangers and beauty of its streets. There’s a perfect balance between the classic and the modern—a synergy we strive for in our collections. Non spezzate gli spaghetti isn’t just a culinary caution; it’s a cultural manifesto. It urges us to honor our past while embracing the future.

Our designs are inspired by Italy’s rich legacy in cinema, fashion, and art. Drawing from the visual elegance of Italian filmmakers like Fellini and the raw grit of neo-noir cinema, we infuse our streetwear with a sense of heritage while pushing boundaries. Whether it’s a jacket that channels the rebellious spirit of Italian mafias or a hoodie inspired by the rebellious urban streets, Bunny’s pieces fuse old-world charm with new-world defiance. It’s about making something timeless—something that refuses to be broken.

Cinema Noir, and the Streets: A Cultural Continuum

Bunny’s roots run deep in the heart of Italian film and American street culture. The influence of classic mafia films like The Godfather and Scarface is woven into the fabric of our designs, evoking the intricate character studies and morally complex worlds these films created. Similarly, the raw energy of American hip-hop culture and urban style fuels our desire to craft garments that speak to today’s youth, while respecting the cultural legacies that shaped us.

Our brand embodies the spirit of cinema noir, where every detail is deliberate, and every choice serves a purpose. Just as the characters in these films endure hardships with unwavering resolve, our designs stand strong, reflecting the authenticity and power of those who walk the streets with confidence.

Keep It Whole: The Bunny Way

So, the next time you cook pasta or pick out a new piece from the Bunny collection, remember the essence of Non spezzate gli spaghetti. It’s about maintaining integrity—whether you’re making pasta, crafting a piece of clothing, or living your life. It's about respecting your roots and pushing forward without ever compromising on authenticity or quality.

In a world that constantly changes, it's the details that make the most profound impact. Like the perfect strand of unbroken spaghetti, style should be deliberate, authentic, and true to its essence. At Bunny, we stand for a style that’s as uncompromising and timeless as the culture that inspires it.